Published on 18 Oct 12
by TASMANIAN DIVISION, THE TAX INSTITUTE
Every individual or business has a brand regardless of whether they know it or not. Your reputation often precedes you and therefore it impacts on your opportunities. The great brands of the world continue to grow even while others struggle to maintain market share. Think Apple, Virgin or IKEA; the techniques they use are simple.
This paper shows you how to:
- refine your brand – supercharge it with value, clarity and direction
- engage your team – getting others to support your journey
- delight the customer – kick-start great word of mouth.
Current at 15 November 2012