Published on 17 Oct 13
by TASMANIAN DIVISION, THE TAX INSTITUTE
Social media can be used to amplify your tax business presence and provide opportunities to connect with current and future clients in informed and yet personal ways that were never previously possible. However, effective social media practices involve more than joining a site and pushing a product. Social media also holds traps (or notoriety) for the unwary. This paper discusses:
- the practical aspects of setting up a social media account
- managing the daily interactions
- establishing an authentic valued presence
- avoiding the traps.
Elen is a Lecturer of Taxation and Financial Services at the University of Western Sydney (UWS). Elen has been in tax education since 2003 and tax practice since 1999 after joining the ATO as a graduate officer. Elen is currently undertaking a PhD at the University of Sydney Law School on the taxation of charities. Elen currently champions the UWS Law School twitter account, @UWSLawSchool, and has an active interest in building student engagement through the use of technology.
- Current at
15 February 2018