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Tax journal app keeps professionals ahead of the game

Publication date: 12 Sep 11 | Source: THE TAX INSTITUTE

Next time you turn up at your tax agent or accountant with a shoebox of receipts and a heart-full of hope, the ubiquitous iPad could be working in your favour.

Australia’s first iPad version of the local “bible” for tax professionals has launched in the App Store.  

The Taxation in Australia app is an iPad -friendly version of the monthly journal of the same name, published by The Tax Institute.
Long regarded as an innovator and the leading professional body for its 13,000-strong member base of accountants, tax agents, academics and policy-makers, The Tax Institute decided to launch the iPad app to stay ahead of the technological curve.

Considering 77 percent of Australians seek expert advice for lodging their income tax return each year, the app is likely to have wide appeal for taxation professionals.  

“The app is a detailed, immersive version of our journal that makes keeping up with the changing complexities of tax relatively painless,” said Institute CEO Noel Rowland.

“Our need for expert advice is understandable when you realise that our tax legislation runs to more than 7000 pages and the way it’s applied changes with new ATO rulings coming out monthly.

“The app will give our members access to vital information, with richer, deeper and more informed content such as video and audio content. The ultimate beneficiaries will be their clients.”

Mr Rowland said 81 percent of The Tax Institute’s members have indicated a strong interest in social media and online networking tools with six-in-ten using or considering purchasing a tablet computer for professional use.

The app was developed in-house by The Tax Institute and its first edition will include a rich suite of capabilities including detailed author profiles, instant article feedback, video and podcasts, interactive calendars, event notices, charts and diagrams.

The Taxation Institute used the Oomph digital publishing platform to create its iPad magazine.  The innovative platform allows businesses to create rich, dynamic media apps content in a refreshingly simple process. Further refinements are planned for the next edition.

Download the app here.

The Tax Institute is the country’s leading professional association in tax. Its 13,000 members include tax agents, accountants and lawyers as well as tax practitioners in corporations, government and academia.  The Tax Institute supports the tax profession and its members by holding more than 350 tax events each year. It conducts educational courses, develops publications, maintains an online information resource and provides a comprehensive tax library and research service. It works to continually improve tax law and its administration.