Australia's leading professional association in tax unveiled its refreshed brand identity at a packed audience of over 450 tax professionals attending the National Convention in Brisbane.
The brand refresh includes a change of name to "The Tax Institute", new logo, re-designed website and new visual identity across all Institute communications. These changes are being implemented following significant research with members and the wider tax profession.
"We believe this new identity represents the values of the Institute and reflects the strength and characteristics of the tax profession. It maintains and celebrates the history and heritage of the Institute while appealing to tomorrow's tax professional", said CEO of The Tax Institute, Noel Rowland.
"This new identity will represent The Tax Institute and its members into the next decade and beyond."
For more information:
Anna Mirzayan, General Manager Marketing The Tax Institute, T: 02 8223 0061,
or Craig Regan, Lighthouse Communications, 02 9692 8811, 0408 448 527.