This video is a filmed session from the Women in Tax National Congress 2017, PowerPoint slides are incorporated with the presentation.
This video looked at how personal branding works in a professional context. There was a focus on developing a roadmap for where you want to go with your career, and understanding the unique strengths and value proposition that will get you there. It's about ensuring that your identity " how you appear to others " is doing justice to your potential. Small group discussions and activities will help you understand how to articulate your vision of yourself, with an emphasis on pragmatic outcomes, actions and take-away plans that can be implemented immediately.